It’s time to promote –

The ongoing supply chain problems are causing chaos for some businesses. Your customers or clients old and new need the reassurance that you are open for business and still thriving and surviving.

Direct mail marketing is the tried and tested way of getting your message to the people who need to see it. It is tangible, predictable and it can deliver very positive results.

Direct mail is a familiar format. It’s been around for a long time and as such it has evolved into a very effective system. The Postal Service is one of the oldest public service institutions in most countries. Many customers are skeptical about the origin and intention of some email messages or other marketing media due to phishing and other fraudulent activities; they have always remained more receptive to direct mail.

A good well organized campaign can give a high return on investment, even higher than paid ads. A campaign can work effectively by itself or alongside a digital-marketing campaign. You can use direct mail to target the right customers at the right time. Because direct mail is a physical product, it allows room for creativity.

Direct mail is versatile. There are a wide variety of formats and options when it comes to direct mail, from letters, postcards and brochures to magazines. These make direct mail a great strategy for almost any kind of business.
If you need any help or guidance when creating your direct mail campaign, feel free to contact our expert team here at Sapphire.