Author: Sappy

Business is getting tougher

It’s time to promote – The ongoing supply chain problems are causing chaos for some businesses. Your customers or clients old and new need the reassurance that you are open…

New Normality – As most of the world tries to get back to some sort of new normality at this present stage of the coronavirus pandemic and as face to…

Now is the  time to start thinking about using colour in your direct mail marketing. One of the most important parts of a successful direct mail campaign is the wrapper…

The message When building a direct mail campaign the actual product, deal or idea you are selling is very important but sometimes not enough time is spent on actually getting…

Strategy You’ve organised a great list full of worthwhile data, you next need to decide how best to use it. With so many marketing channels at your disposal it is…

Make new sales opportunities by finding your direct mail audience.To be able to target your audience, you need to find out who your ideal customer is. First, start by assessing…

Convert prospects into customers with easy to use targeted business postcards. Ten reasons why incorporating postcards into your marketing mix is a good idea. Business Postcards don’t need to be…