Make new sales opportunities by finding your direct mail audience.
To be able to target your audience, you need to find out who your ideal customer is. First, start by assessing what you are offering. Think about the benefits and features you provide. Who is most likely to benefit from buying or using them? For example, if you’re selling custom-made bricks, the audience who is most likely to benefit would be builders, brick layers or construction companies.

Questions to answer might include…
Where is my target customer based, home or work?
What are their buying preferences?
How old are they and does gender matter?

Following these steps should help you find your target audience and build a list of prospects. You might create or buy a list using your specific criteria or develop one that identifies customers similar to your current customers.