It’s no secret that direct mail marketing is getting stronger and stronger.
This is driven, in part by Creative innovation. Companies, advertisers and media agencies that wish to see good returns on investment are embracing the many positives that a direct mail campaign can bring.
Direct mail marketing is now the third largest media channel in the UK after online and TV, with annual spend standing at £1.7bn in 2016, and rising by 0.9% in 2017.
One of the main positives gained by a good campaign is that 38% of people buy or order something after reading mail and 87% of adults keep some mail for longer than one month.