Articles/News

Financials? First you set a budget that balances your resources and your objectives for your marketing campaign. After the campaign you need to know exactly how it did in terms…

Which Format? There are many ways to get your message into your target’s letterbox. When choosing a format try to make sure the content matches your objective. For a short…

The message When building a direct mail campaign the actual product, deal or idea you are selling is very important but sometimes not enough time is spent on actually getting…

Strategy You’ve organised a great list full of worthwhile data, you next need to decide how best to use it. With so many marketing channels at your disposal it is…

Make new sales opportunities by finding your direct mail audience.To be able to target your audience, you need to find out who your ideal customer is. First, start by assessing…

Convert prospects into customers with easy to use targeted business postcards. Ten reasons why incorporating postcards into your marketing mix is a good idea. Business Postcards don’t need to be…

When the long hot Summer days are coming to an end and Autumn is around the corner, it is time to start thinking about using colour in your direct mail…